Friday, July 13, 2012

Android now powers 51.8% of U.S. smartphone, the continued growth

Top analyst firm Nielsen has published its report on the U.S. smartphone market in the second quarter of 2012. Quarter saw continued growth in smartphone as a two-thirds of all new customers choosing a smartphone.
Android continues to be in the lead, powering 51.8% of all U.S. smartphone and 54.6% of the purchased during the last three months. And it is a quarter before the Samsung Galaxy S III was launched.


IOS is another rising platform, with Apple OS accounting for 34.3% of U.S. smartphone and 36.3% of newly acquired. IOS is expected to begin to lose speed in the third quarter 4S iPhone availability, but things would change after the iPhone 5 out.

BlackBerry is the only platform on the Nielsen records and continue to fall free. While the RIM OS is still a force of 8.1% of U.S. smartphone respectable, it only managed a market share of 4% to new customers. This means that it may soon join the dreaded "others" category, formally change the U.S. smartphone market to a two-horse race.

The platform is hoping to qualify for the category - Windows Phone - only managed a market share of 1.3%. Lineup Nokia Lumia still struggling to make an impact, covering only 0.3% of the market, despite heavy promotion of Lumia 900 both by Finnish and AT & T.

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